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The sales and marketing teams of WIferion become the new PULS Wireless Division. | Credit: PULS

DIN rail power supply provider PULS has acquired Wiferion from Tesla. This deal comes after Tesla acquired Wiferion for an undisclosed amount in June 2023. PULS said it plans to continue manufacturing, marketing and selling Wiferion‘s wireless charging products worldwide.

Wiferion is one of a small number of wireless charging solutions for AMRs, AGVs and electric forktrucks. Tesla never publicly stated what its intentions were for the young startup. But now we know. According to a source with knowledge of both these acquisitions, Wiferion’s engineers will remain at Tesla; they are not included in the deal with PULS. Wiferion’s engineering team has vast experience in high-power wireless power transmission. 

For Wiferion customers, PULS said nothing will change in the operational business of producing wireless power systems. PULS takes over all existing contracts, trademark rights, and patents for the technology. The sales, marketing, and support teams for Wiferion will transition into a new PULS Wireless division that will be located in Germany. 

“PULS employs more than 100 of the best developers in the industry and has global production and sales locations that take our charging technology and scalability to a new level,” enthuses Julian Seume, former CSO of Wiferion, and now PULS Wireless Division Director. “Especially in the area of new product development and application support, we are now in a much stronger position and can offer our customers an even better service.”

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Wiferion currently manufactures its solutions through a third-party contract manufacturer. PULS has its own manufacturing facilities in Czechoslovakia and China, and the Wiferion products will ultimately be brought in-house to reduce production costs and take advantage of supply chain synergies with the PULS products, the source said.

Wiferion and PULS have substantial synergies due to the fact that they both compete in the power electronics industry. Power transmission via wireless means is an emerging method of power transfer where the energy is transferred across an air gap with spatially separated coils. This acquisition enables PULS to quickly become a leader in wireless power transmission with a ready-to-sell and deploy solution.

According to the source, Wiferion’s current product line will continue under the Wiferion brand name for the immediate future.